DISH

  • Senior Email Lead- Marketing

    Location US-CO-Englewood
    Job ID
    2016-36305
    Category
    Sling
  • Summary

    Sling TV L.L.C. provides an over-the-top television experience on TVs, tablets, gaming consoles, computers, smartphones and other streaming devices. Distributed across a variety of strategic device partners, including Google, Amazon, Apple TV, Microsoft, T-Mobile, Sprint, Roku, Samsung, Netflix, and many others, Sling TV offers two primary domestic streaming services that collectively include more than 100 channels of top content. Featured programmers include Disney/ESPN, Fox, ABC, NBC, HBO, AMC, A&E, EPIX, Cinemax, Starz, NFL Network, NFL Networks, NBA TV, NHL Networks, Pac-12 Networks, Hallmark, Viacom, Univision, and more. For spanish-speaker customers, Sling Latino offers a suite of standalone and extra Spanish-programming packages tailored to the U S. Hispanic market.  And for those seeking International content, Sling International currently provides more than 300 channels in 20 languages (available across multiple devices) to U.S. households. 

     

    Sling TV is the #1 Live TV Streaming Service 

    (Based on the number of OTT households as reported by comScore as of April 2017)

     

    Sling TV is a next-generation service that meets the entertainment needs of today’s contemporary viewers. Visit www.Sling.com.

     

    Job Duties and Responsibilities

    The future of television is here — Sling TV.  Internet television or OTT (over-the-top) is rapidly evolving and will reshaping how we watch TV.  We are the future of live and on-demand streaming video, a pioneer in internet-delivered television and the mobile access of entertainment. We are seeking a Senior Email Lead to join our Denver, CO - based team. This is an exciting position in a fast-moving team that requires the ability of candidates to hit the ground running. What we’re building is revolutionary.  Come be a part of changing the face of TV!  

     

     Responsibilities include:

    • Manage team of three people.
    • Manage overall strategy for actives, formers and prospects within the email channel for domestic and Latino lines of business.
    • Develop email customer journeys to drive engagement, retention and monetization.
    • Build out and manage subscriber communication calendar, campaign planning including working with internal channel owners, external partners and agencies.
    • Lead the development comprehensive testing, tracking, and analytics capabilities for continuous performance improvements.
    • Manage the development of email marketing channel strategies for Domestic and Latino lines of business.
    • Manage campaign planning and execution including working with external email service provider & creative agency.
    • Oversite for creative traffic for email to insure we are getting proper internal and external approvals.
    • Develop and drive test & learn agenda to drive continuous improvement in performance across all KPI’s.
    • Ability to work cross-functionally across marketing, product and brand to help deliver results and build the brand.
    • Cross-functionally work with MP&A team to set up and analyze campaign data and make decisions on marketing efforts.
    • Perform competitive analysis to understand best in class email marketing strategies and utilize those learning’s to enhance our email campaigns.

    #LI-SLING1

    Skills - Experience and Requirements

    A successful Senior Email Lead candidate will have the following: 

    • Passion for innovation and agile responsiveness
    • Data-driven approach to driving email marketing performance
    • A minimum of 7-10 years agency/client experience
    • Strong experience with email marketing strategy, campaign tactics and operations
    • Effective problem-solving ability
    • Very strong analytical skills; both qualitative & quantitative
    • Detail orientation, strong organizational skills
    • Proven written and verbal communication and presentation skills
    • Understanding of creative development and the importance of creativity in marketing communications
    • Strong leadership skills, previous people management is required
    • Experience with Salesforce Marketing Cloud ESP (or other enterprise ESP), Red Point CRM or Moveable Ink a plus
    • Marketing or Business degree, MBA a plus

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