DISH

Marketing Lead

Location US-CO-Englewood
Job ID
2017-38025
Category
Marketing

Summary

DISH is a Fortune 200 company with more than $15 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service – Sling TV – that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.

 

Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

 

We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

 

Opportunity is here. We are DISH.

Job Duties and Responsibilities

SUMMARY OF POSITION:          

  • DISH is looking for an experienced marketing professional to join the dynamic Marketing Execution team. This individual will manage both customer acquisition and customer upsell campaigns, executing approved media plans, tracking planned budgets against actual spending, and managing creative executions/trafficking advertising materials to media vendors.
  • Candidate will also review reporting and analytical data which will help determine future campaigns.  The right candidate will take ownership of direct response marketing execution by collaborating on campaigns across multiple tactics to maximize new customer acquisition and upsell efforts. They will partner with team members of marketing strategy, analytics, and customer insights teams to continually test new offers, creative, messaging and manage project workflows.

 

RESPONSIBILITIES:

  • Collaborate with business partners in aligning objectives and strategy across the organization and executing tactics designed to acquire new customers and drive existing customer sales.
    • Create recommendations on program and production changes and gain senior leadership alignment.
    • Make presentations to senior management highlighting key learnings.
    • Serve as liaison with marketing leadership and foster and develop relationships with key strategic and operational vendors, as well as other internal teams.
    • Provide innovative solutions by evaluating emerging technologies and provide recommendations for improvement.
  • Duties include managing various media plans which may include Television, Print, Direct Mail, Display and Email to ensure that ad placement and billing proceed smoothly.
    • Lead outside vendors to ensure marketing efforts are properly supported and deadlines are met.
    • Coordinate multiple plans including price negotiations, manage critical timetables and maintain schedules across various channels.
    • Manage reports and tracking results, to identify opportunities to optimize future campaigns.
    • Monitor and evaluate the activities and products of the competition 
  • Assist the team and/or agencies with special projects and tasks as requested - no two weeks will be alike in this role, which will always keep it interesting!

Skills - Experience and Requirements

DESIRED SKILLS AND EXPERIENCE:

  • EDUCATION
    • BA/BS in marketing, business administration, communications or related field.
    • MBA a strong plus
  • EXPERIENCE
    • 3-5 years’ experience in marketing, account/vendor management, promotions and/or creative production.
  • ESSENTIAL KNOWLEDGE, SKILLS AND ABILITIES
    • Successful candidates are inquisitive, not afraid to challenge assumptions, hungry for knowledge, have positive attitude and strive to do their personal best.
    • A strategic mindset, a passion for innovation, strong understanding of test methodologies/design and process improvement.
    • Top applicants thrive in an environment that changes frequently and have a proven drive to win.
    • Excellent planning, communication, organizational and time-management skills.
    • Ability to multi-task, manage priorities and commitments and meet deadlines – Attention to detail is critical.
    • Excellent ability to pro-actively identify issues/obstacles and effectively create solutions.
    • Strong interpersonal skills that encourage team cooperation and promote enthusiasm.
    • Ability to work independently as well as with internal and external teams.
    • Strong work ethic and ability to thrive and enjoy a fast-paced dynamic work environment.
    • Analytic, data driven approach to decision making.
    • Very strong computer skills including Microsoft Office (including PowerPoint, Excel, Word), Adobe Creative Suite a plus.

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