Senior Marketing Lead - Consumer Insights

Location US-CO-Englewood
Job ID


DISH is a Fortune 200 company with more than $15 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service – Sling TV – that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.


Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.


We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.


Opportunity is here. We are DISH.

Job Duties and Responsibilities

The expanding Consumer Insights division is at the heart of delivering to the business market intelligence and actionable insights rooted in the voice of the consumer.  This consumer understanding helps our team guide strategy and influence decision-making to ultimately deliver more meaningful solutions and increase revenue.  


The rapid change within the media and entertainment industry presents exciting opportunities for research to drive action, and you will have the opportunity to earn a seat at the table with cross-functional leaders.


In order to improve the business, we need someone who has both the patience to listen and the curiosity to ask meaningful questions.  We need someone as passionate about communicating inspiring insights as they are about discovering them.  And, we need someone who wants to be at the heart of delivering unbiased data and actionable insights to drive decisions.  We need someone who is not afraid to roll up their sleeves and work across a wide variety of projects (e.g., advertising performance, brand tracking, positioning and messaging strategy, product and promotion development, segmentation, pricing, customer satisfaction).  If this describes you, we encourage you to read on.


Job duties and responsibilities will fall into the following categories:

  • Proactive thought leadership to ensure business strategy is grounded in objective consumer insights and marketplace understanding. Assess the information needs of the organization and ensure that transferred knowledge is unbiased, integrated and synthesized to provide clear, actionable, and impactful insights and business recommendations. 
  • Champion and socialize learning broadly with partners and throughout the organization to extend consumer understanding well beyond the insights function (e.g., marketing, product development, retailers, sales, customer service, retention, ad agencies, etc.)
  • Leverage consumer knowledge to identify and prioritize key business opportunities to drive profitable growth on marketing investments. Work with multi-functional internal leaders to frame business problems, and design the appropriate primary research to address objectives.
  • Utilize sound methodologies and cost-effective solutions, including full internal implementation when it provides the optimal solution (including questionnaire design, tabulation, analysis, etc.). Plan, manage and coordinate multiple quantitative and qualitative projects simultaneously with minimal supervision. 
  • Monitor progress against team goals, and ensure timely and actionable delivery of results. Provide understanding on brand positioning, including strengths/weaknesses relative to competition, and opportunities to improve brand health..Develop and leverage strategic relationships with best in class external business partners, including quality control and successful identification and qualification of new research tools and best practices.
  • Demonstrate the value and impact of consumer insights by efficiently supporting company goals. Support business review and budget development process. Support, coach and develop staff to help them meet full potential, ensuring high level contributions and the future success of the consumer insights team.


Skills - Experience and Requirements

A successful Consumer Insights Lead will have the following:

  • Bachelors degree in business, marketing or marketing research (MBA considered an advantage); a minimum of 7 years experience in qualitative and/or quantitative marketing research (some supplier side research experience considered an advantage); or an equivalent combination of education and experience.
  • Minimum 2 years experience in supervising and/or training subordinates. Strong interest in category (experience within category considered an advantage).
  • Impeccable written, oral, and presentation skills. Strong persuasion and influencing skills. Listening and collaboration to build and sustain relationships across the business.
  • Experience with various data collection methods (qualitative and quantitative methods).
  • Experience with cross-tabulation portals and/or analytical software (e.g., SPSS, SAS) required. Passion for building, leading and inspiring a team. Attention to detail, critical thinking, creative problem solving, ambition and evidence of strong work ethic.
  • Passion and energy for working collaboratively with cross-functional leadership. Open mind to seek “out of box” solutions. Resourceful and self-directed. Agility and willingness to take on a variety of responsibilities to support and build the Insights division.


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