DISH

Marketing Manager - Customer Retention

US-CO-Englewood
Job ID
2017-39950
Category
Marketing

Summary

DISH is a Fortune 200 company with more than $15 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service – Sling TV – that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.

 

Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

 

We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

 

Opportunity is here. We are DISH.

Job Duties and Responsibilities

This Marketing manager position is responsible for three areas including communicating to our 13 million pay-TV customers, developing marketing strategies and executing cross-functionally with all DISH departments.

 

The work this person does will directly impact DISH’s bottom line.  They will align business leaders around their areas of responsibility and deploy marketing, creative and communication across multiple channels (email, video, web, direct mail, etc.).  

 

Primary responsibilities fall into the following categories: 

  • Manage a team of individuals responsible for all marketing and communications to our existing subscriber base.
  • Develop strategic marketing and communication plans that support all major Customer Retention initiatives.
  • Build out and provide strategic direction to our creative partners to develop messaging, creative look and feel, layout for all communications.
  • Serve as a leader and point of contact across business lines and functions to ensure all cross functional teams are aligned.
  • Track and measure results of marketing and communication efforts to ensure that results are in line with intended outcomes and business objectives.
  • Adjust plans as necessary to improve results/address latest developments.
  • Build executive presentations and present to executive management and business stakeholders.
  • Work cross-functionally with external vendors, Operations, IT, Marketing and other departments at DISH to effectively deploy tactics within necessary timelines.

Skills - Experience and Requirements

A successful Marketing Manager will have the following:

  • Ability to manage a team of individuals to drive to results, and manage in a fast paced, constantly changing environment. Previous management experience required.
  • Experience developing and executing integrated marketing or communications strategies that delivered cross-functional business results with minimal supervision.
  • Track record of building strong relationships internally, working and collaborating across large organizations.
  • Proven ability to learn quickly, prioritize and work under pressure, adapt to a rapidly changing environment and demonstrate a sense of urgency -- while not being overly sensitive, quickly frustrated or easily flustered.
  • Degree from a four-year college or university required with 5+ years of related work experience; Bachelors/Masters in Marketing or related discipline strongly preferred; or equivalent combination of education and experience.

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