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We are seeking a passionate, energetic and flexible individual to join our International Business Unit as an Marketing Specialist – South Asian and Cricket. Our team operationalizes, markets, and sells international programming packages, available in over 20 language groups, within the United States.
The Marketing Specialist – South Asian and Cricket will be responsible for developing marketing strategies and tactics designed to grow and retain South Asian subscribers for both DISH and Sling TV. The South Asian ethnic market includes all language groups like Hindi, Punjabi, Tamil, Telugu, Malayalam, Urdu, Kannada, Bengali, Marathi and Cricket. The South Asian ethnic market is one of our fastest growing market segments; an energetic marketer with relevant cultural expertise is required to help accelerate growth within this segment. This position will report to the Marketing Lead – South Asian.
The scope of the role may include but isn’t limited to developing and managing brand campaigns and plans catered to the South Asians within the US. S/he will work cross functionality across the team and the enterprise with key stakeholders to ensure all International business unit requirements are met, and initiatives can be launched on time and within budget.
S/he should be comfortable working autonomously in a fast paced environment, taking the initiative, managing multiple reporting requirements and relationships with key stakeholders, and working to find creative solutions as needed.
#LI-SS2 Englewood, CO
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