DISH is a Fortune 200 company with more than $15 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the launch of the first live, internet-delivered TV Service – Sling TV, that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.
Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.
We have a bold sense of pride, adventure, and desire to win – it’s in our DNA. And we’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.
Opportunity is here. We are DISH.
The Marketing Data Analyst will have a direct impact on growing the Dish business. This includes helping us optimize performance in current dish subscriber acquisitions and in supporting new lines of business including broadband internet, voice services, in-home services, and more as Dish continues to drive the future of entertainment and interactivity. We’re looking for those with the capability and desire to position themselves and the Dish business for rapid growth.
Initially, the position will focus on producing accurate, effective campaign lists that incorporate all available data (e.g. lead tracking, household data, competitive intelligence, predictive models) to improve our effectiveness in targeting consumers with the highest propensity to be interested in our services. The role will evolve to help automate these processes over time and to work closely with customer acquisition managers to create and manage strategies aimed at maximizing the effectiveness of marketing campaigns. Where it goes from there…you get to help us decide.
As part of the Marketing Analytics team, the Marketing Data Analyst will be responsible for data mining, predictive analytics support, program analysis activities in the marketing organization, and campaign segmentation building. This can include use of advanced statistical targeting models, participating in development and maintenance of analytic infrastructure, rigorous program analysis, creating and running advanced queries and reports, and performing sophisticated customer-level analyses.
More detailed duties include:
A successful Marketing Data Analyst will have and/or be the following: