DISH

Financial Analyst II

US-CO-Englewood
Job ID
2017-40260
Category
Marketing

Summary

DISH is a Fortune 200 company with more than $15 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service – Sling TV – that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.

 

Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

 

We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

 

Opportunity is here. We are DISH.

Job Duties and Responsibilities

The Marketing Data Analyst position within our Customer Retention Team will have a direct impact on Dish by optimizing and identifying effective subscriber retention strategies to fuel the future of the business. We’re looking for those with the capability and desire to position themselves and the Dish business for our growth as a connectivity company.

 

Initially, the position will focus on scoping new initiatives, tracking results through dashboards, and interacting with executives daily to ensure the timely identification of opportunities and threats. The role will evolve to include enhancing our customer segmentation, creating new strategies to maximize the effectiveness of retention efforts, and project management of these strategies. Where it goes from there…you get to help us decide.

 

As part of the Strategy Analytics team, the Marketing Data Analyst will be responsible for data mining, predictive analytics support, customer analysis in the retention organization, and customer segmentation building. This includes use of advanced statistical targeting models, participating in development and maintenance of analytic infrastructure, creating and running advanced queries and reports, and performing sophisticated customer-level analyses.

 

More detailed duties include:

 

  • Leverage SQL development skills to perform full-lifecycle data mining activities including requirements analysis, data quality assessment, data profiling, design and development of analytic data sets, data extraction, and transformation from both relational databases and flat-file sources.
  • Provide analytical support for customer retention strategy development, campaign test and measurement design and post-campaign analysis.
  • Analyze and report on key customer metrics and trends, including customer churn, profitability, and customer behavior.
  • Manage customer segmentation system (12MM+ customers), driving strategy to balance expenditure and retention rates.
  • Prepare and communicate executive-level analysis, reports, and project status overviews to senior decision-makers within the company.

Skills - Experience and Requirements

A successful Marketing Data Analyst will have and/or be the following: 

  • Bachelor's degree from a four-year university or college in Business/MIS, Economics, Marketing, Finance, Mathematics or other related fields; or equivalent combination of education and related experience. MBA or MS in Statistics, Math or related fields a plus.
  • A strategic and innovative thinker who is agile and possesses leadership capability. Capable of promotion and increased levels of responsibility.
  • Strong SQL and database skills in Teradata, and/or SQL Server databases. Strong Microsoft Office skills -- Word, Excel, PowerPoint. Proficiency in Tableau and/or other complex analytical tools a strong plus.
  • Client-service and/or consulting experience a plus. Experience with both technical and non-technical presentation of analytic results. Strong attention to detail.
  • Ability to work effectively with cross-functional teams to perform planning and execution of initiatives.
  • Ability to be flexible in a changing work environment; ability to work well under pressure; ability to execute aggressive deadlines under changing business dynamics.  Self-starter, independently initiating and driving projects toward completion.

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