Senior Channel Marketing Manager

US-CA-Foster City
Job ID


DISH is a Fortune 200 company with more than $15 billion in annual revenue that continues to redefine the communications industry.  Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves.  We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider.  We are doing it again with the launch of the first live, internet-delivered TV Service – Sling TV, that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.


Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.


We have a bold sense of pride, adventure, and desire to win – it’s in our DNA.  And we’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.


Opportunity is here.  We are DISH.

Job Duties and Responsibilities

This role will be responsible for driving all aspects of marketing for the channel for DISH Technologies’ consumer products, SlingStudio and AirTV.  This includes engaging with the sales team to manage channel marketing through the assurance of appropriate messaging, positioning, and creative while leading the execution to ensure that the rollout of services and capabilities is thoughtful and planned. Monitor the channel performance for sales performance and recommend adjustments as necessary.  Ultimately, own the development of all value propositions, core content, marketing and go-to-market strategies for SlingStudio (and other products as assigned) with the channel partners.


Primary responsibilities fall into the following categories:

  • Developing and overseeing the marketing plan for specific channels within the organization. 
  • Implementing channel campaigns in order to expand market share and pursue aggressive growth targets. 
  • Working closely with field sales team to plan and record channel promotions, programs to capture all aspects of the business to gather product and channel insights. 
  • Working closely to the product and corporate marketing teams to support brand development and experiential activities.  
  • Utilize data and shopper insights to provide recommendations to drive category distribution and market share 
  • Overseeing day to day channel operations in both local and international markets. 
  • Understanding changing and differing priorities depending on territories and how these impact channel marketing. 
  • Lead the definition and delivery of our programs to engage with our channel partners. 
  • Craft and develop compelling audience-specific messages, content and tools (demos, reference presentations, how-to guides, etc.).
  • Measure and analyze opportunities to improve our channel marketing programs and to innovate new ones.
  • Work with the product management and engineering teams to distill key functionality and benefits into core product marketing messages while defining, tracking and meeting customer engagement goals.
  • From product narratives to sales presentations, define and play a significant role in telling the value proposition for the SlingStudio and AirTV stories to consumers and prosumers.
  • Drive the digital media strategy and execution, from the top of the funnel through customer engagement.  Work with channel partners to ensure their digital strategy aligns with the core strategy and help develop co-marketing programs, where appropriate.




Skills - Experience and Requirements

The successful Senior Channel Marketing Manager will have:


Collaboration – Exceptional collaborator who can own and drive multi-faceted project management across multiple departments – sales, product, engineering, marketing and senior leadership

Influencing Others – Ability to move others across organizational boundaries to a desired business outcome when there is no clear “ownership” of an issue

Data-Driven – Strong data analysis skills. We take pride in making data-driven decisions.

Customer Focus – Proven experience driving effective marketing based on a deep understanding of customer needs

Storytelling – Demonstrated ability to create narratives that are targeted to customers on an emotional level, delivering clear outcomes


  • Minimum of 5+ years of experience in product/solution marketing of a technology product/service through indirect channels
  • B.S. / B.A. degree, MBA or equivalent combination of eduation and experience
  • Experience in defining go-to-market strategy for consumer audiences
  • Hands on experience in channel marketing support with major retail partners and collaborating with partners such as Amazon, Adobe, B&H, etc.
  • Experience managing channel partner portals from a marketing asset and engagement perspective is a must
  • Outstanding communications skills with a comfort level in executive level presentations


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