• Marketing Lead

    Location US-CO-Englewood
    Job ID
  • Summary

    DISH is a Fortune 200 company with more than $15 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service – Sling TV – that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.


    Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.


    We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.


    Opportunity is here. We are DISH.

    Job Duties and Responsibilities

    DISH Marketing is at the center of telling our story of innovation to the consumer. We offer significant career growth and skill development opportunities across a wide range of disciplines. You will be responsible for learning the DISH business, developing and executing marketing plans, collaborating with other teams across the company, and working with internal and external creative agencies. 


    The Marketing Lead will focus on driving new customer acquisitions in strategically targeted segments. This role will support the Acquisition General Manager by executing integrated marketing campaigns, collaborating cross-functionally to align goals, and leading enhancements to develop a full-funnel marketing strategy. To be successful, you will need strong analytical skills, a passion for consumer and market understanding and a drive to deliver creative and innovative solutions that allow us to win in the marketplace.


    Responsibilities include but are not limited to:

    • Assist the Acquisition General Manager with managment of the largest direct mail program at Dish
    • Assist with testing agenda/creative development, campain measurement/performance, and program timelines/tasks
    • Develop and present reports for executive leadership that incorporate cross-functional data and provide strategic insights for key decisions
    • Manage budgets for all spend across tactics used in key programs
    • Drive alignment with departments outside of marketing and monitor performance across marketing channels. Provide recommendations for future strategic initiatives through competitive and financial analysis
    • Translate complex data and analytical models into insights that can be used to develop marketing strategies
    • Manage key relationships with both internal departments and external vendors; collaborate cross-functionally to meet key deadlines and prioritize business objectives



    Skills - Experience and Requirements

    This is a role for someone who can think strategically, manage executional details and has a bias for action. This role is challenging given the dynamic market landscape and new marketing challenges, and will allow the right candidate the opportunity to make a big impact in a short time. 


    A successful Marketing Lead will have or be the following:

    • Bachelor’s degree from a four-year college or university in a related field, plus 3 to 5 years of relevant promotional marketing experience; or equivalent combination of education and experience, MBA highly desired 
    • Experience with campaign strategy, test design, analyzing results and program management is highly desired 
    • Team player with effective communication skills and strong project management background
    • Thrive in a fast-paced and ever changing environment with a high capacity to multi-task and handle tight deadlines on a daily basis
    • Strong interpersonal skills that encourage team partnership and promote enthusiasm
    • Experience in a variety of marketing tactics with a significant focus on direct mail and database marketing
    • Must be results-oriented and have an understanding of metrics and data


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