DISH

Senior Marketing Manager

US-CO-Englewood
Job ID
2017-41644
Category
Sling

Summary

Sling TV L.L.C. provides an over-the-top television experience on TVs, tablets, gaming consoles, computers, smartphones and other streaming devices. Distributed across a variety of strategic device partners, including Google, Amazon, Apple TV, Microsoft, T-Mobile, Sprint, Roku, Samsung, Netflix, and many others, Sling TV offers two primary domestic streaming services that collectively include more than 100 channels of top content. Featured programmers include Disney/ESPN, Fox, ABC, NBC, HBO, AMC, A&E, EPIX, Cinemax, Starz, NFL Network, NFL Networks, NBA TV, NHL Networks, Pac-12 Networks, Hallmark, Viacom, Univision, and more. For spanish-speaker customers, Sling Latino offers a suite of standalone and extra Spanish-programming packages tailored to the U S. Hispanic market.  And for those seeking International content, Sling International currently provides more than 300 channels in 20 languages (available across multiple devices) to U.S. households. 

 

Sling TV is the #1 Live TV Streaming Service 

(Based on the number of OTT households as reported by comScore as of April 2017)

 

Sling TV is a next-generation service that meets the entertainment needs of today’s contemporary viewers. Visit www.Sling.com.

Job Duties and Responsibilities

The Senior Manager of Direct Marketing will lead DRTV and Radio strategies across Sling TV domestic and Latino lines of business, owning all aspects of planning and strategy and will report to the General Manager of Direct. The Senior Manager will manage media planning and buying working with external agency.  The Senior Manager will ensure efforts have the urgency and focus to deliver on our acquisition goals, and will bring a data-driven approach to driving Direct Marketing performance.  

 

Additionally, the Senior Manager will be responsible for the following important activities:

 

  • Develop a detailed understanding of campaign performance at the tactic and segment level
  • Manage investments to maximize new customer acquisition (at or below the target allowable) and deliver on growth goals
  • Develop a Test & Learn agenda to drive continuous improvement in performance
  • Leverage consumer insights to evolve the creative execution and targeting strategies as required
  • Work closely with Ecommerce and call center leads to insure strong conversion rates

#LI-SLING1

 

Skills - Experience and Requirements

A successful Senior Manager Direct Marketing will have the following: 

 

  • Bachelor's degree from four year college or university; or two years related experience and/or training; and two plus years of experience; or equivalent combination of education and experience
  • Proven leadership skills, a strategic mindset, a passion for innovation and agile responsiveness
  • A minimum of seven years agency/client experience
  • Strong working experiences with DRTV and Radio direct response tactics
  • Decisive & effective problem-solving ability; Very strong analytical skills; both qualitative & quantitative
  • Proven communication and presentation skills: advanced ability to present & sell recommendations and to adjust presentations accordingly based on feedback   

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