DISH

Digital Marketing SEO Lead

US-CO-Englewood
Job ID
2017-41645
Category
Marketing

Summary

DISH is a Fortune 200 company with more than $15 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service – Sling TV – that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.

 

Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

 

We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

 

Opportunity is here. We are DISH.

Job Duties and Responsibilities

THE AREA: Brand Management - Digital Marketing 

DISH is embarking on an ambitious journey to deliver the most compelling TV watching experience by getting our product into the households of more and more consumers. We believe that by listening to and championing the consumer, we can transform our industry.


The Digital Marketing Organization pushes itself every day to be a world-class, innovative, data driven team that develops, maintains and maximizes our relationships with key internal constituents, online agencies, digital ad networks and programming partners to drive business growth.


THE ROLE: Marketing Lead – Search Engine Optimization, Digital Marketing 

  • Lead projects focused on customer acquisition and sales via natural search through Dish.com
  • Conduct keyword and competitive research to identify new areas of search opportunity; design & execute a plan to fill gaps
  • Leverage a combination of SEO and Analytics tools to create meaningful and actionable SEO reports for multiple areas of DISH organization
  • Manage, maintain & optimize local service area pages
  • Assist with content ideation, creation, optimization & publication for DISH blog
  • Work with social and content teams to optimize YouTube and other content for search
  • Partner across the marketing department, larger DISH organization and with external partners to ensure marketing campaigns are executed holistically to deliver significant market share growth
  • Partner with in-house and external agencies to design new pages & assets
  • Effectively manage projects with strong organizational and communication skills. Thrive in a fast-paced and ever-changing environment with a high capacity to multi-task and handle tight deadlines on a daily basis
  • Understand and implement core SEO principles on-site
  • Manage relationship with digital agency

Skills - Experience and Requirements

  • Demonstrated ability to contribute to successful SEO campaigns
  • Minimum of 2-4 years experience in SEO and/or search marketing
  • Bachelors degree in marketing or similar field
  • Knowledge and understanding of how search engines and websites work
  • Ability to synthesize, prioritize and drive results with a high sense of urgency and an ability to think creatively, strategically and quickly and to learn and act quickly
  • Strong interpersonal and communication skills; proven experience working directly with teams
  • Sound qualitative and quantitative analytical skills and in-depth experience with online analytics tools such as Adobe Analytics/Omniture, Google Analytics & Google Search Console
  • Bonus points for experience with Conductor Searchlight, Screaming Frog, Majestic SEO, SEMRush, Yext, Wordpress, and/or Adobe Experience Manager

 

Relocation reimbursement eligible

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