DISH

Media Planning Specialist - Streaming Devices

US-CO-Englewood
Job ID
2017-41749
Category
Sling

Summary

The future of television is here — Sling TV.  Internet television or vMVPD is rapidly evolving and will reshape how we watch TV.  We are the future of live and on-demand streaming video, a pioneer in internet-delivered television and the mobile access of entertainment. We are seeking a Media Planning Specialist – Streaming Devices to develop and execute media plans across multiple streaming media platforms. This is an exciting position within our fast moving team here in Denver Colorado that requires the ability of candidates to hit the ground running. This role is an important part of our expanding partnerships with streaming device manufacturers such as Roku and Amazon and could provide an excellent stepping stone for future career advancement within our Marketing team. What we’re building is revolutionary.  Come be a part of changing the face of TV!  

Job Duties and Responsibilities

  • Develop and execute campaign and media plans across streaming media platforms such as Roku, Amazon Fire TV, Xbox, tvOS, LG and Samsung Smart TVs. Development of media plans, including paid media and editorial placements; execute segmentation tactics, including dayparting, behavioral and viewership targeting, promotional offer optimization.

 

  • Media planning liaison with key device partner contacts.

 

  • Assist in reporting and development of analytical insights for continuous improvement of key performance indicators, including: Response rates, cart conversion, conversion from free trial to paid subscribers, account activation, viewing hours.

 

  • Collaborate with internal teams such as Creative, Operations and Marketing Planning & Analytics for campaign optimization and continuous planning and process improvements.

 

  • Key performance measurements: New customer acquisition, campaign response rates, customer acquisition cost.

Skills - Experience and Requirements

  • 1-2 years of digital media planning expertise either in an agency or client environment.
  • Proven track record in developing and executing effective media plans.
  • Good relationship and network building capabilities; excellent teamwork ability and emotional IQ.
  • Very strong analytical skills, both qualitative & quantitative; ability to synthesize, prioritize and drive results with a high sense of urgency.
  • Excellent written and presentation skills.
  • Detail oriented with excellent organizational skills.
  • Highly adaptive with a passion for innovation and agile responsiveness.
  • Marketing or Business Bachelor’s degree.

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