DISH

Digital Marketing Programmatic Trader Lead

US-CO-Englewood
Job ID
2017-41801
Category
Marketing

Summary

DISH is a Fortune 200 company with more than $15 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service – Sling TV – that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.

 

Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

 

We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

 

Opportunity is here. We are DISH.

Job Duties and Responsibilities

The Digital Marketing Organization pushes itself every day to be a world-class, innovative, data driven team that develops, maintains and maximizes our relationships with key internal constituents, online agencies, digital ad networks and programming partners to drive business growth.

 

Job Description

  • Daily management of Dish programmatic media buys within DSP platforms
  • Optimizing against multiple performance based KPIs in complex campaigns
  • Dynamic creative optimization management in conjunction with media optimizations
  • Reporting monitoring and providing insights on performance
  • Work with junior traders and internal stakeholders to concept new media strategies
  • Providing additional suggestions for continual improvement on overall campaign objectives
  • Agency and vendor management across multiple campaigns
  • Manage the launch of new digital campaigns across a variety of channels as well as lines of business including but not limited to General Market, Latino and International
  • Partner across the marketing department, larger DISH organization and with external partners like ESPN, FOX, AMC, NFL, HBO, Google and others to drive digital campaigns, conversion rate optimization testing and to ensure marketing campaigns are executed holistically to deliver significant market share growth
  • Assist in vetting and implementation of new technology partners including but not limited to cross device tracking, 3rd party ad verification and call tracking platforms

Skills - Experience and Requirements

  • 4+ years of experience in digital marketing media role
  • Hands-on experience in programmatic display media buy DSP(s) with proven results
  • Hands-on experience in facebook power editor a strong plus
  • Experience leading others in media buying in an agency setting a strong plus
  • Expertise in data analysis
  • Ability to work efficiently and effectively under tight time constraints
  • BS/BA in business, marketing, communications or related field
  • Relocation reimbursement eligible to both Denver areas locations

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