DISH

Partner Marketing Lead- Streaming Devices

US-CO-Englewood
Job ID
2017-42367
Category
Marketing

Summary

Sling TV L.L.C. provides an over-the-top television experience on TVs, tablets, gaming consoles, computers, smartphones and other streaming devices. Distributed across a variety of strategic device partners, including Google, Amazon, Apple TV, Microsoft, T-Mobile, Sprint, Roku, Samsung, Netflix, and many others, Sling TV offers two primary domestic streaming services that collectively include more than 100 channels of top content. Featured programmers include Disney/ESPN, Fox, ABC, NBC, HBO, AMC, A&E, EPIX, Cinemax, Starz, NFL Network, NFL Networks, NBA TV, NHL Networks, Pac-12 Networks, Hallmark, Viacom, Univision, and more. For spanish-speaker customers, Sling Latino offers a suite of standalone and extra Spanish-programming packages tailored to the U S. Hispanic market.  And for those seeking International content, Sling International currently provides more than 300 channels in 20 languages (available across multiple devices) to U.S. households. 

 

Sling TV is the #1 Live TV Streaming Service 

(Based on the number of OTT households as reported by comScore as of April 2017)

 

Sling TV is a next-generation service that meets the entertainment needs of today’s contemporary viewers. Visit www.Sling.com.

Job Duties and Responsibilities

Responsibilities include:

  • Reporting to the Sr Partner Marketing Lead, supporting marketing initiatives across one of our top streaming media platforms such as Roku, Amazon Fire TV, Xbox, tvOS, LG and Samsung
  • Develop and execute campaign and media plans. Development of media plans, including paid media and editorial placements; execute segmentation tactics, including dayparting, behavioral and viewership targeting, promotional offer optimization.
  • Liaison with key device partner contacts to review planning documents and receive approvals
  • Assist in reporting and development of analytical insights for continuous improvement of key performance indicators, including: Response rates, cart conversion, conversion from free trial to paid subscribers, account activation, viewing hours.
  • Collaborate with internal teams such as Creative, Operations and Marketing Planning & Analytics for campaign optimization and continuous planning and process improvements.
  • Key performance measurements: New customer acquisition, campaign response rates, customer acquisition cost.

Skills - Experience and Requirements

Requirements: 

  • 2-4 years of marketing experience, preferably in digital media planning or agency
  • Proven track record in developing and executing effective marketing campaigns.
  • Good relationship & network building capabilities; excellent teamwork ability and emotional IQ.
  • Very strong analytical skills, both qualitative & quantitative; ability to synthesize, prioritize and drive results with a high sense of urgency.
  • Excellent written and presentation skills.
  • Detail oriented with excellent organizational skills.
  • Highly adaptive with a passion for innovation and agile responsiveness.
  • Marketing or Business Bachelor’s degree.

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