• Grassroots & Partnership Marketing Lead- South Asian

    Location US-CO-Englewood
    Job ID
  • Summary

    Sling TV L.L.C. provides an over-the-top television experience on TVs, tablets, gaming consoles, computers, smartphones and other streaming devices. Distributed across a variety of strategic device partners, including Google, Amazon, Apple TV, Microsoft, T-Mobile, Sprint, Roku, Samsung, Netflix, and many others, Sling TV offers two primary domestic streaming services that collectively include more than 100 channels of top content. Featured programmers include Disney/ESPN, Fox, ABC, NBC, HBO, AMC, A&E, Cinemax, Starz, NFL Network, NFL Networks, NBA TV, NHL Networks, Pac-12 Networks, Hallmark, Viacom, Univision, and more. For spanish-speaker customers, Sling Latino offers a suite of standalone and extra Spanish-programming packages tailored to the U S. Hispanic market.  And for those seeking International content, Sling International currently provides more than 300 channels in 20 languages (available across multiple devices) to U.S. households. 


    Sling TV is the #1 Live TV Streaming Service 

    (Based on the number of OTT households as reported by comScore as of April 2017)


    Sling TV is a next-generation service that meets the entertainment needs of today’s contemporary viewers. Visit

    Job Duties and Responsibilities

    Job Duties and Responsibilities


    We are seeking a passionate, energetic and flexible individual to join our International Business Unit as a Lead, Grassroots & Partnership Marketing.  Our team operationalizes, markets, and sells international programming packages, available in over 20 language groups, within the United States. 


    The Lead, Grassroots & Partnership Marketing – South Asian (G&PM) will develop and execute our grassroots within the South Asian market across the US.  S/he would develop our partnership marketing program from the ground up in identifying and executing partnership and promotional opportunities with corporations, associations, and groups that can help us acquire customers within the South Asian market.  Additionally, the Lead, G&PM will be responsible for supporting the local retail team with the execution and fulfillment of branding, collateral, and merchandising in our local retail channel.  Finally, the Lead, G&PM will be responsible for logistics and execution of our local South Asian market events and street-team deployments and coordination with events vendors. 


    The scope of the role may include but isn’t limited to quality check marketing materials in retail stores, identifying and fulfilling retail merchandising and brand placement opportunities and deploying local marketing amplification plans to increase acquisition opportunities among the South Asian market within our key DMA’s.  S/he will manage the day to day executions with vendors and local sales/street teams to ensure all tactics are in market as planned.   S/he will work cross functionality across the enterprise with key stakeholders from relevant business groups to ensure all business unit requirements are met, and initiatives can be launched without business disruption.


    S/he should be comfortable working autonomously in a fast-paced environment, taking the initiative, and working to find creative solutions as needed.


    The Responsibilities

    • Lead development and deployment of grassroots, partnership and local marketing strategy and tactics across both DISH and Sling, within the South Asian market
    • Identifies and develops both partner relationships and promotional opportunities within the South Asian market.
    • Works with the brand team on localizing retail branding, merchandising, and local offline media to the South Asian market, and in identifying potential partners and events.
    • Works with the local retail team on implementing retail branding, merchandising and collateral.
    • Works with marketing operations to roll out special partner promotional offers.
    • Work with the analytic team to measure effectiveness of grassroots marketing initiatives within the South Asian market.
    • Coordinates communication and activities between sales and marketing organizations.
    • Manages event and local marketing logistics for the South Asian market.
    • Lead organizational understanding of the South Asian grassroots market.

    Skills - Experience and Requirements

    A successful marketing lead would have the following:

    • Bachelor’s degree from four-year college or university AND 2 to 3 years of relevant experience
    • Experience in grassroots, commercial or retail marketing is required.
    • Fluency in one or multiple South Asian languages is a plus but not required.
    • Understanding of business financials, including ROI, CPA and Net Present Value is a plus.
    • Experience in marketing within the South Asian community a plus
    • Experience in events marketing a plus.
    • Strong communication skills to communicate effectively with International Marketing team members and other business units to form strong cross org and cross enterprise wide relationships
    • MS Excel and MS Powerpoint skills desirable
    • Able to work independently and proactively identifying issues and offering potential solutions to management.
    • Strong collaborative/ team work skills; a problem solver with a results orientation
    • Passion for TV, technology and being a part of something that will redefine the future


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