DISH

  • Social Media Marketing Lead - Hispanic Market- Sling TV

    Location US-CO-Englewood
    Job ID
    2018-42623
    Category
    Sling
  • Summary

    Sling TV L.L.C. provides an over-the-top television experience on TVs, tablets, gaming consoles, computers, smartphones and other streaming devices. Distributed across a variety of strategic device partners, including Google, Amazon, Apple TV, Microsoft, T-Mobile, Sprint, Roku, Samsung, Netflix, and many others, Sling TV offers two primary domestic streaming services that collectively include more than 100 channels of top content. Featured programmers include Disney/ESPN, Fox, ABC, NBC, HBO, AMC, A&E, Cinemax, Starz, NFL Network, NFL Networks, NBA TV, NHL Networks, Pac-12 Networks, Hallmark, Viacom, Univision, and more. For spanish-speaker customers, Sling Latino offers a suite of standalone and extra Spanish-programming packages tailored to the U S. Hispanic market.  And for those seeking International content, Sling International currently provides more than 300 channels in 20 languages (available across multiple devices) to U.S. households. 

     

    Sling TV is the #1 Live TV Streaming Service 

    (Based on the number of OTT households as reported by comScore as of April 2017)

     

    Sling TV is a next-generation service that meets the entertainment needs of today’s contemporary viewers. Visit www.Sling.com.

    Job Duties and Responsibilities

    Strategy and Reporting  

    • Define and drive the Latino organic social media strategy including social channel prioritization, social content recommendations, copy and messaging development in English and Spanish, and reposting initiatives across owned and partner social channels
    • Analyze data and compile weekly, monthly, and quarterly reports that include metrics on engagement, community growth, and customer acquisition and retention
    • Benchmark and monitor competitors and industry leaders in social media to apply best practices and improve the overall social-media strategy 

    Campaign Management and Content Creation

    • Plan, produce, execute and optimize content and social media campaigns from the ground up, working with external creative agencies and media/content partners
    • Ideate social-media centric campaigns, and work cross-functionally to support them
    • Work with third party partners and our internal legal team to create engagement-driving contests, sweepstakes, and giveaways
    • Seeking out influencer relationships, and create influencer marketing campaigns to drive brand awareness, channel growth, and engagement
    • Oversee on-site/event/in-production social media strategies and execution at major events, conferences, meetings, and other public activities as needed 

    Customer Dialogue

    • Manage day-to-day customer interactions alongside Customer Care
    • Ensure all social communication meets brand guidelines, standards, and tone
    • Engage with consumers by responding social media posts as needed

    Leadership

    • Act as our resident expert on all things social, including best practices, testing emerging platforms and messages, and competitive analysis
    • Educate the entire organization on the things that matter must to U.S. Hispanics in regards of their social media interactions.

    Skills - Experience and Requirements

    • Bachelor's degree with focus in Communications, Journalism, Marketing, or related field
    • 5+ years of social media experience with agency or consumer brand focus on the U.S. Hispanic market
    • Strong project management and organizational skills
    • Strong communication skills, in both English and Spanish, to communicate effectively up, down, and across the organization
    • Ability to take initiative and act proactively
    • Strong team management and motivation abilities
    • Strong technical knowledge of social tools and external vendors
    • Must be fluent in both English and Spanish, writing, reading and speaking.

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