DISH

  • Email Marketing Lead

    Location US-CO-Englewood
    Job ID
    2018-43083
    Category
    Sling
  • Summary

    Sling TV L.L.C. provides an over-the-top television experience on TVs, tablets, gaming consoles, computers, smartphones and other streaming devices. Distributed across a variety of strategic device partners, including Google, Amazon, Apple TV, Microsoft, T-Mobile, Sprint, Roku, Samsung, Netflix, and many others, Sling TV offers two primary domestic streaming services that collectively include more than 100 channels of top content. Featured programmers include Disney/ESPN, Fox, ABC, NBC, HBO, AMC, A&E, EPIX, Cinemax, Starz, NFL Network, NFL Networks, NBA TV, NHL Networks, Pac-12 Networks, Hallmark, Viacom, Univision, and more. For spanish-speaker customers, Sling Latino offers a suite of standalone and extra Spanish-programming packages tailored to the U S. Hispanic market.  And for those seeking International content, Sling International currently provides more than 300 channels in 20 languages (available across multiple devices) to U.S. households. 

     

    Sling TV is the #1 Live TV Streaming Service 

    (Based on the number of OTT households as reported by comScore as of April 2017)

     

    Sling TV is a next-generation service that meets the entertainment needs of today’s contemporary viewers. Visit www.Sling.com.

    Job Duties and Responsibilities

    The future of television is here — Sling TV.  Internet television or OTT (over-the-top) is rapidly evolving and will reshaping how we watch TV.  We are the future of live and on-demand streaming video, a pioneer in internet-delivered television and the mobile access of entertainment. We are seeking a Email Marketing Lead to join our Denver, CO - based team. This is an exciting position in a fast-moving team that requires the ability of candidates to hit the ground running. What we’re building is revolutionary.  Come be a part of changing the face of TV!  

     

    Responsibilities for Email Lead include:

     

    • Lead development of email marketing channel strategies for domestic and Latino campaigns
    • Manage all email KPI’s including opens, click thru and conversion
    • Lead campaign planning, execution and A/B testing including working with external email service provider & creative agency
    • Traffic creative for email to insure we are getting proper internal and external approvals
    • Ability to work cross-functionally across marketing, product and brand to help deliver results and build the brand

    Skills - Experience and Requirements

    A successful Email Marketing Lead candidate will have the following: 

     

    • Data-driven approach to driving email marketing performance
    • A minimum of five years agency or direct-to-consumer experience
    • Strong experience with email marketing strategy, campaign tactics and operations
    • Experience with Salesforce Marketing Cloud (or other enterprise level ESP) and Red Point CRM a plus
    • Effective problem-solving ability
    • Very strong analytical skills; both qualitative & quantitative
    • Detail orientation, strong organizational skills
    • Proven written and verbal communication
    • Marketing or Business degree, MBA a plus

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