DISH

  • Marketing Specialist - DishLATINO

    Location US-CO-Englewood
    Job ID
    2018-43230
    Category
    Marketing
  • Summary

    DISH is a Fortune 200 company with more than $15 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service – Sling TV – that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.

     

    Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

     

    We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

     

    Opportunity is here. We are DISH.

    Job Duties and Responsibilities

    This Marketing Specialist position is within the DishLATINO team, the recognized leader in the Hispanic marketing field.  This position is responsible for establishing existing customer retention strategies.  This Marketing Specialist  will also work cross functionally on business-critical projects to drive operationalization of marketing initiatives. 

     

    Primary Responsibilities:

    • Lead Cause Marketing strategy and initiatives
    • Liaise with Consumer Insights, Analytics, and Survey teams to inform Retention initiatives
    • Support Retention marketing operations; work with internal and external partners on various programs to help retain customers
    • Lead leveraging viewership data for ARPU and Retention initiatives
    • Lead media testing
    • Be responsible for billing and accruals

    Skills - Experience and Requirements

    A successful Marketing Specialist, DishLATINO will have the following: 

    • Bachelor’s in Marketing or related business discipline or equivalent professional work experience
    • Strong analytical skills, both qualitative and quantitative; ability to synthesize, prioritize, and drive results with a high sense of urgency
    • Strong project management skills and ability to operationalize marketing execution
    • Detail oriented with excellent organizational skills
    • Good relationship- and network-building capabilities; excellent emotional intelligence
    • Spanish-language proficiency - preferred

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