DISH

  • Marketing Brand Lead- Sling TV

    Location US-CO-Englewood
    Job ID
    2018-43658
    Category
    Sling
  • Summary

    About Sling TV:

     

    Sling TV L.L.C. provides over-the-top television services, including general market, Latino and International live and on-demand programming. Sling TV is America's number one live TV streaming service, based on the number of subscribers publicly reported as of March 1, 2018. It is available on smart televisions, tablets, game consoles, computers, smartphones and other streaming devices. Sling TV offers two domestic streaming services that collectively include more than 150 channels and programming content from Disney/ESPN (Sling Orange/single-stream only), Fox (Sling Blue/multi-stream), NBC (Sling Blue/multi-stream), NFL Network (Sling Blue/multi-stream), NBA TV, NHL Network, Pac-12 Networks, HBO®, SHOWTIME, STARZ, AMC, A&E, Turner, Scripps, GSN, Hallmark, Viacom, EPIX, AXS and Univision. Additionally, Sling TV offers a suite of standalone and add-on Spanish-language services and packages tailored to English-dominant, bilingual and Spanish-dominant U.S. households. Sling TV also provides more than 300 channels in 22 languages across multiple devices to U.S. households. Visit www.sling.com.

     

     

    Job Duties and Responsibilities

    Primary duties and responsibilities include:

    • Lead brand planning and segmenting, targeting, and positioning across all Sling TV programs
    • Launch new products, services, and features
    • Build and manage short, medium, and long-term budgets
    • Lead, motivate, and coordinate cross-functional teams based on business goals and priorities
    • Identify key consumer insights to be incorporated in omni-channel marketing programs
    • Report on brand performance, highlight areas for improvement, and act to close gaps
    • Ensure proper execution of plans through resource management

    Skills - Experience and Requirements

    A successful Brand Manager will have the following:

    • Bachelor's degree and 4-6 years of experience in entertainment, sports, technology, and/or other fast-moving, consumer facing industries and/or combination of equivalent experience 
    • Proven leadership skills, a strategic mindset, and a passion for innovation
    • Decisive and effective problem-solving ability using an analytical approach
    • Track record of building brands and experience managing campaigns and product launches; Mastery of the creative development process and tenets of effective marketing communications
    • Strong interpersonal skills that encourage team cooperation and promote enthusiasm
    • Ability to navigate effectively through complex issues up, down, and across the organization
    • Experience with campaign measurement and a solid underlying of metrics that drive a business; Experience building business cases for sponsorships and partner marketing programs  
    • MBA optional

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