DISH

  • Marketing Lead - Indirect Marketing

    Location US-CO-Englewood
    Job ID
    2018-43860
    Category
    Marketing
  • Summary

    DISH is a Fortune 200 company with more than $15 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service – Sling TV – that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.

     

    Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

     

    We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

     

    Opportunity is here. We are DISH.

    Job Duties and Responsibilities

    SUMMARY OF POSITION:          

    DISH Marketing is at the center of telling our story of innovation to the consumer. We offer significant career growth and skill development opportunities across a wide range of disciplines. From day one, you will be responsible for learning the DISH business, developing and executing marketing plans, collaborating with other teams across the company, and working with internal and external creative agencies.

     

    The position will focus on leading segment level strategy for targeted, niche business units at DISH – the Outdoor Portable Satellite Antenna business, and the Commercial B2B business.  This role will work with the GM of Indirect Marketing to develop strategies for integrated marketing campaigns, collaborate cross-functionally with partner internally and externally to meet Sales objectives, and lead execution of full-funnel marketing strategies. To be successful, you will need strong analytical skills, a passion for consumer and market understanding, the ability build strong relationships and establish trust with partners, and a drive to deliver creative and innovative solutions that allow us to win in the marketplace.

     

     

    RESPONSIBILITIES:

    • Lead B2C and B2B marketing strategy across a wide variety of marketing tactics, including in-store/retail, offline and online, across a wide swath of consumer demographics and product lines.
    • Translate complex data and consumer behaviors into insights that can be used to develop marketing strategies
    • Provide recommendations for future strategic initiatives through competitive and financial analysis.
    • Manage key relationships with all internal and external partners; collaborate cross-functionally to meet key deadlines and prioritize sales objectives
    • Develop and present reports for executive leadership that incorporate cross-functional data and provide strategic insights for key decisions
    • Manage budgets for all spend across tactics used in key programs
    • Drive alignment with departments outside of marketing and monitor performance across partner marketing channels.

    Skills - Experience and Requirements

    DESIRED SKILLS AND EXPERIENCE:

    • EDUCATION
      • BA/BS in marketing, business administration, communications or related field.
      • MBA a strong plus
    • EXPERIENCE
      • 3-5 years’ experience in marketing, sales, or other relevant fields
    • ESSENTIAL KNOWLEDGE, SKILLS AND ABILITIES
      • A strategic mindset, a passion for innovation, strong understanding of data analysis and sales/product objectives
      • Experience across multiple online and offline marketing channels, including Retail
      • Analytic, data driven approach to decision making.
      • Successful candidates are inquisitive, not afraid to challenge assumptions, hungry for knowledge, have positive attitude and strive to do their personal best.
      • Top applicants thrive in an environment that changes frequently and have a proven drive to win.
      • Excellent planning, communication, organizational and time-management skills.
      • Ability to multi-task, manage priorities and commitments and meet deadlines – Attention to detail is critical.
      • Excellent ability to pro-actively identify issues/obstacles and effectively create solutions.
      • Strong interpersonal skills that encourage team cooperation and promote enthusiasm.
      • Ability to work independently as well as with internal and external teams.
      • Strong work ethic and ability to thrive and enjoy a fast-paced dynamic work environment.
      • Very strong computer skills including Microsoft Office (including PowerPoint, Excel, Word)

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