DISH

  • Assistant Brand Manager

    Location US-CO-Englewood
    Job ID
    2018-44119
    Category
    Marketing
  • Summary

    DISH is a Fortune 200 company with more than $15 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service – Sling TV – that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.

     

    Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

     

    We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

     

    Opportunity is here. We are DISH.

    Job Duties and Responsibilities

    Summary:

    The DISH Brand Marketing team is accountable for driving the brand strategy, messaging and consistency across the marketing organization. A big component of brand marketing includes the planning and execution of advertising campaigns, which drive top funnel awareness and consideration for the DISH brand. The advertising campaigns are also used to create a strong brand halo that improves perception and ultimately drives new customer acquisition for lower funnel direct response tactics.

     

    Job Duties and Responsibilities:

    The Marketing Specialist II will take ownership of execution of brand advertising campaigns with a primary focus on TV and Radio that will elevate the DISH brand to drive acquisition of new consumers. This includes partnership and facilitation with multiple stakeholders including internal partners and outside vendors to ultimately achieve brand metric goals.

     

    Responsibilities include:

    • Lead quarterly radio advertising campaign execution and support TV advertising campaign execution including brief development, financial business case development, revision management, internal approvals, testing and media trafficking with minimal supervision
    • Attend TV shoot productions to ensure creative direction and brand messaging consistency is maintained
    • Coordinate and facilitate creative development of creative assets with external advertising agency partner
    • Support of partner marketing management for asset usage and messaging guidelines alignment for all partners including, but not limited to Google, Amazon, NFL, MLB, and other programmers
    • Lead and maintain quarterly updates to the DISH Brand Guidelines in partnership with the internal agency for the entire marketing department
    • Management of internal stakeholder routing and tracking for TV & radio assets across various cross-functional departments including product, sales, programming, PR & legal
    • Collaboration with Consumer Insights team to track and report on quarterly brand metric KPIs
    • Support of SAG Talent management which includes tracking against contract deliverables, usage projections, and payment processing
    • Lead competitor reporting and status meetings with external agency partner and facilitate internal brand team status meetings
    • Financial forecasting and production budget tracking for total brand marketing spend
    • Management of external vendor payments including PO generation, invoice tracking, accruals and residuals tracking
    • Support of the annual Contract Marketing Funds (CMF) process on programmer marketing campaign spend allocation, payment tracking and post-mortem results

    Skills - Experience and Requirements

    Experience and Requirements:

    This is a fast-paced role for a well-rounded business professional that can hit the ground running and drive results immediately. This role is demanding given the dynamic market landscape and new marketing challenges, and will allow the right candidate the opportunity to make a big impact in a short time as they grow in this role.  A successful Marketing Specialist II will have the following:

    • Bachelor’s degree from a four-year college or university required, minimum 2-3 years of related experience in advertising campaigns and advertising productions
    • Ability to influence and collaborate across various functional groups including marketing, sales, product, finance, internal creative agency, and legal, as well as external partners
    • Strong interpersonal skills that encourage team partnership and promote enthusiasm, desire to win the business every day
    • Must be results oriented and have an understanding of metrics and data, as well as the ability to infer implications and make recommendations based on key information
    • Excellent communication, project management and organizational skills
    • Motivated to learn new, and deliver results with a high sense of urgency
    • Thrive in a fast-paced and ever-changing environment with a high capacity to multi-task and handle tight deadlines on a daily basis

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