DISH

  • Marketing Lead- International

    Location US-CO-Englewood
    Job ID
    2018-44183
    Category
    Sling
  • Summary

    Sling_logo

    Sling TV L.L.C. provides an over-the-top (internet delivered) television experience on TVs, tablets, gaming consoles, computers, smartphones, smart TVs and other streaming devices. Distributed across a variety of strategic device partners, including Google, Amazon, Apple TV, Microsoft, Roku, Samsung, LG, Comcast, and many others, Sling TV offers two primary domestic streaming services that collectively include more than 100 channels of top content. Featured programmers include Disney/ESPN, Fox, NBC, HBO, AMC, A&E, EPIX, Cinemax, Starz, NFL Network, NBA TV, NHL Networks, Pac-12 Networks, Hallmark, Viacom, and more. For Spanish-speaking customers, Sling Latino offers a suite of standalone and extra Spanish-programming packages tailored to the U S. Hispanic market.  And for those seeking International content, Sling International currently provides more than 300 channels in 20 languages (available across multiple devices) to U.S. households. 

     

    Sling TV is the #1 Live TV Streaming Service  Sling TV is a next-generation service that meets the entertainment needs of today’s contemporary viewers. Visit www.Sling.com. We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

     

    Opportunity is here.

    Job Duties and Responsibilities

    Responsibilities

    • Manage the International business website(s), landing pages & online carts
    • Manage and report on CMS, testing, & analytics
    • Work with internal teams on wireframing, design, & development of the website - to enable an optimized online shopping experience specific to International cultural tastes and behavioral expectations
    • Perform conversion optimization and user-experience enhancement on the website and e-commerce shopping cart
    • Responsible for ensuring proper tagging, action triggers, etc. Knowledge of Tealium (& GTM) a plus
    • Manage Product Catalog
    • Develop & implement in-language website & cart project
    • Manage SEO – harvest English & in-language keywords to enhance ranking & scoring; coordinate on keyword management
    • Manage ongoing reporting for each page, campaign & brand
    • Manage site and page structure strategy, as well as pixels and data layer
    • Monitor analytics & errors to verify traffic and look for digital system glitches (ie. server errors, bounce rates, etc.)
    • Develop and run a robust test program to further increase conversions
    • Stay up to date on software, data & online trends
    • Work closely with IT, Engineering, UX & Ops team to define logic of website codebase such that visitor actions tie to digital marketing campaigns and conversions attribute to media correctly

    #LI-SLING1

    Skills - Experience and Requirements

    Requirements/Qualifications:

    • Bachelor's degree in marketing or related field a plus; Minimum 4 years of digital marketing experience
    • Proficiency in excel required
    • Effectively manage projects with strong organizational and communication skills
    • Sound qualitative and quantitative analytical skills and in-depth experience with online analytics tools such as Adobe, Google Analytics; familiarity with IT development practices, Javascript / HTML coding and web design preferred
    • Ability to manage and deliver project requirements and delivery milestones
    • Strong interpersonal skills that encourage team partnership, promote enthusiasm and foster strategic solution-driven thinking
    • Knowledge of multi-attribution platforms a plus (ie Convertro, Marketshare, Encore, Invoca)
    • International culture & business passion is a plus
    • Excellent writing and communication skills; Strong attention to detail

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