DISH

  • Digital Marketing Project Manager

    Location US-CO-Englewood
    Job ID
    2018-44836
    Category
    Marketing
  • Summary

    DISH is a Fortune 250 company with more than $14 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service – Sling TV – that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.

     

    Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

     

    We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

     

    Opportunity is here. We are DISH.

    Job Duties and Responsibilities

    THE AREA: Brand Management - Digital Marketing 

    DISH is embarking on an ambitious journey to deliver the most compelling TV watching experience by getting our product into the households of more and more consumers. We believe that by listening to and championing the consumer, we can transform our industry by delivering big ideas that make emotional connections and inspire movements. 

    The Digital Marketing Organization pushes itself every day to be a world-class, innovative, data driven team that develops, maintains and maximizes our relationships with key internal constituents, online agencies, digital ad networks and programming partners to drive business growth.


    THE ROLE: Digital Marketing Website – eCommerce & SEO Lead 

    • Lead projects to drive customer acquisition and sales growth through Dish.com and via natural search
    • Effectively manage projects with strong organizational and communication skills. Thrive in a fast-paced and ever-changing environment with a high capacity to multi-task and handle tight deadlines on a daily basis
    • Lead strategy, innovation and development of digital marketing programs on our website and Conduct keyword and competitive research to identify new areas of natural search opportunity; design & execute a plan to fill gap
    • Partner across the marketing department, larger DISH organization and with external partners like ESPN, FOX, AMC, NFL, HBO, Google and others to drive digital campaigns, conversion rate optimization testing and to ensure marketing campaigns are executed holistically to deliver significant market share growth
    • Leverage a combination of SEO and Analytics tools to create meaningful and actionable SEO reports for multiple areas of DISH organization
    • Assist with content ideation, creation, optimization & publication for DISH blog
    • Work with social and content teams to optimize YouTube and other content for search
    • Strategically assess acquisition opportunities, current customer impact, and implement corporate-wide programs
    • Partner with in-house and external agencies and internal IT teams to design, implement and report on new pages, assets, and tools for the website.
    • Manage internal and external creative and development resources on multiple desktop and mobile sites; Understand and implement core SEO principles on-site

    Skills - Experience and Requirements

    Skills - Experience and Requirements

    • Demonstrated ability to contribute to successful Website and SEO campaigns
    • Minimum of 2-4 years experience in digital marketing/SEO and Bachelors degree in marketing or similar field
    • Knowledge and understanding of how search engines and websites work
    • Ability to synthesize, prioritize and drive results with a high sense of urgency and an ability to think creatively, strategically and quickly and to learn and act quickly.
    • Strong interpersonal and communication skills; proven experience working directly with teams
    • An eye for design that improves the digital user experience and elevates the brand
    • Sound qualitative and quantitative analytical skills and in-depth experience with online analytics tools such as Adobe Analytics/Omniture, Google Analytics & Google Search Console; familiarity with information technology development practices, coding and web design preferred
    • Bonus points for familiarity of website development and performance practices: Coding, HTML, CSS, SEO, Metrics &Analytics, Segmentation & Personalization, Tag Management, CMS, A/B/n & Multivariate Testing; experience with Conductor Searchlight, Screaming Frog, Majestic SEO, SEMRush, Yext, Wordpress, and/or Adobe Experience Manager

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