• Marketing Specialist – South Asian and Cricket

    Location US-CO-Englewood
    Job ID
  • Summary


    Sling TV L.L.C. provides an over-the-top (internet delivered) television experience on TVs, tablets, gaming consoles, computers, smartphones, smart TVs and other streaming devices. Distributed across a variety of strategic device partners, including Google, Amazon, Apple TV, Microsoft, Roku, Samsung, LG, Comcast, and many others, Sling TV offers two primary domestic streaming services that collectively include more than 100 channels of top content. Featured programmers include Disney/ESPN, Fox, NBC, AMC, A&E, EPIX, Starz, NFL Network, NBA TV, NHL Networks, Pac-12 Networks, Hallmark, Viacom, and more. For Spanish-speaking customers, Sling Latino offers a suite of standalone and extra Spanish-programming packages tailored to the U S. Hispanic market.  And for those seeking International content, Sling International currently provides more than 300 channels in 20 languages (available across multiple devices) to U.S. households. 


    Sling TV is the #1 Live TV Streaming Service  Sling TV is a next-generation service that meets the entertainment needs of today’s contemporary viewers. Visit We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

    Job Duties and Responsibilities

    Our Sling & DISH International Business Unit is seeking a passionate, energetic and flexible Marketing Specialist – South Asian.  This team operationalizes, markets, and sells international programming packages, available in over 20 language groups, within the United States. 


    This individual will be responsible for developing marketing strategies and tactics designed to grow and retain subscribers of South Asian language programming packages for both DISH and Sling TV.  The South Asian ethnic market includes all language groups like Hindi, Punjabi, Tamil, Telugu, Malayalam, Urdu, Kannada, Bengali and Marathi. Also, cricket will be one of the main segments s/he will be responsible for and is also one of the largest market segments within our business; an energetic marketer with relevant cultural expertise is required to help accelerate growth within this segment. S/he should be comfortable working autonomously in a fast-paced environment, taking the initiative, managing multiple reporting requirements and relationships with key stakeholders, and working to find creative solutions as needed.


    Primary responsibilities include the following: 

    • Develop marketing plans, campaign & creative development and management for both DISH and Sling’s Urdu business while owning Pakistani cultural expertise in assessing campaign and creative strategy and effectiveness
    • Manage marketing relationships and co-marketing initiatives with Urdu business programmers
    • Liaise with internal team members (digital, direct, grassroots) for campaign delivery
    • Manage external creative and marketing agencies for campaign and tactic delivery
    • Liaise with marketing analytics to establish campaign measurement and results reporting
    • Manage Urdu business marketing budget and spend to predefined objectives and KPI’s



    Skills - Experience and Requirements

    A successful Marketing Specialist will have the following: 

    • Bachelor’s degree from four-year college or university or at least four years related experience and/or training; or equivalent combination of education and experience - December Grads are Welcome to Apply! 
    • Proficient in Urdu (verbal and written comprehension) and understanding of the Pakistani diaspora and their cultural nuances is required.
    • Strong knowledge of English language and grammar is a must
    • Experience in a marketing, content or programming is required; agency environment experience is a plus
    • Understanding of marketing metrics (reach, frequency, ROI, CPA, etc.) and MS Excel/PowerPoint is a plus
    • Attention to detail and the ability to work with numbers/data to produce meaningful insights.


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