• Marketing Specialist - Urdu

    Location US-CO-Englewood
    Job ID
  • Summary


    Sling TV L.L.C. provides an over-the-top (internet delivered) television experience on TVs, tablets, gaming consoles, computers, smartphones, smart TVs and other streaming devices. Distributed across a variety of strategic device partners, including Google, Amazon, Apple TV, Microsoft, Roku, Samsung, LG, Comcast, and many others, Sling TV offers two primary domestic streaming services that collectively include more than 100 channels of top content. Featured programmers include Disney/ESPN, Fox, NBC, AMC, A&E, EPIX, Starz, NFL Network, NBA TV, NHL Networks, Pac-12 Networks, Hallmark, Viacom, and more. For Spanish-speaking customers, Sling Latino offers a suite of standalone and extra Spanish-programming packages tailored to the U S. Hispanic market.  And for those seeking International content, Sling International currently provides more than 300 channels in 20 languages (available across multiple devices) to U.S. households. 


    Sling TV is the #1 Live TV Streaming Service  Sling TV is a next-generation service that meets the entertainment needs of today’s contemporary viewers. Visit We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

    Job Duties and Responsibilities

    Regional Marketing Specialist – Urdu


    We are seeking a passionate, energetic and flexible individual to join our International Business Unit as a Regional Marketing Specialist – Urdu.  Our team operationalizes, markets, and sells international programming packages, available in over 20 language groups, within the United States. 


    This resource will be responsible for developing marketing strategies and tactics designed to grow and retain subscribers of Urdu business for both DISH and Sling TV, an energetic marketer with relevant cultural expertise is required to help accelerate growth within this segment.  This position will report to the South Asian Marketing Lead.


    The scope of the role may include but isn’t limited to developing and managing brand campaigns and plans catered to the Pakistani’s within the US. S/he will work cross functional team key stakeholders to ensure all International business unit requirements are met, and initiatives can be launched on time and within budget.


    S/he should be comfortable working autonomously in a fast paced environment, taking the initiative, managing multiple reporting requirements and relationships with key stakeholders, and working to find creative solutions as needed.


    The Responsibilities

    • Develop marketing plans, campaign & creative development and management for both DISH and Sling’s Urdu business while owning Pakistani cultural expertise in assessing campaign and creative strategy and effectiveness
    • Manage marketing relationships and co-marketing initiatives with Urdu business programmers
    • Liaise with internal team members (digital, direct, grassroots) for campaign delivery
    • Manage external creative and marketing agencies for campaign and tactic delivery
    • Liaise with marketing analytics to establish campaign measurement and results reporting
    • Manage Urdu business marketing budget and spend to predefined objectives and KPI’s


    Skills - Experience and Requirements

    The Right Stuff

    • Bachelor’s degree from four-year college or university AND 1 to 2 years of relevant experience; MBA a plus but not a requirement
    • Experience in a marketing, content or programming is required; agency environment experience is a plus
    • Understanding of the Pakistani diaspora and their cultural nuances is required.
    • Urdu language skills (basic verbal and written comprehension) is required in addition to attention to detail and the ability to work with numbers/data to produce meaningful insights
    • Strong communication skills to communicate effectively with senior executives and other business units to form strong cross org and cross enterprise wide relationships
    • Understanding of marketing metrics (reach, frequency, ROI, CPA, etc.) and MS Excel/PowerPoint is a plus
    • Passion for TV, technology and being a part of something that will redefine the future


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