DISH

  • Paid Search Specialist

    Location US-CO-Englewood
    Job ID
    2018-45111
    Category
    Marketing
  • Summary

    DISH is a Fortune 200 company with more than $15 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service – Sling TV – that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.

     

    Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

     

    We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

     

    Opportunity is here. We are DISH.

    Job Duties and Responsibilities

    The Digital Marketing group within the DishLATINO Organization pushes itself every day to be a world-class, innovative, data driven team that develops, maintains and maximizes our relationships with key internal constituents, online agencies, and digital ad networks to drive business growth.

     

    Primary job duties and responsibilities fall into the following categories:

    • Monitor, gather and analyze Paid Search program performance and provide actionable insights. Work together with Digital Agency partners and Google Account managers on optimizing search programs.
    • Assist in the maintenance and monitoring of keyword bids, account budget caps, impression share and quality scores.
    • Identify expansion opportunities for branded and non-branded campaigns.
    • Design and implement Ad Copy testing strategy (A/B test) to optimize and improve campaign performance.
    • Daily use of reporting, analytics, and trend tools, including Google AdWords, Webtrends and Kenshoo.
    • Organize and maintain all documentation and up-to-date status of Digital POs, memos, invoices, budget changes, budget shift requests, budget processes, vendor backup files and more.

    Skills - Experience and Requirements

    A successful Digital Marketing Specialist will have the following:

    • Bachelor's degree from four-year college or university, preferably in Marketing or Business; experience in digital marketing is a plus; or a combination of education and experience.
    • Sound qualitative and quantitative analytical skills.
    • Ability to synthesize, prioritize and drive results with a high sense of urgency, and strong interpersonal and communication skills to interact with both internal teams and agency partners.
    • High knowledge of Microsoft Office is required with specific emphasis on Excel.
    • Advanced proficiency in Spanish preferred.

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