• Assistant Brand Manager- European- Sling TV

    Location US-CO-Englewood
    Job ID
  • Summary


    Sling_logoSling TV L.L.C. provides an over-the-top (internet delivered) television experience on TVs, tablets, gaming consoles, computers, smartphones, smart TVs and other streaming devices. Distributed across a variety of strategic device partners, including Google, Amazon, Apple TV, Microsoft, Roku, Samsung, LG, Comcast, and many others, Sling TV offers two primary domestic streaming services that collectively include more than 100 channels of top content. Featured programmers include Disney/ESPN, Fox, NBC, HBO, AMC, A&E, EPIX, Cinemax, Starz, NFL Network, NBA TV, NHL Networks, Pac-12 Networks, Hallmark, Viacom, and more. For Spanish-speaking customers, Sling Latino offers a suite of standalone and extra Spanish-programming packages tailored to the U S. Hispanic market.  And for those seeking International content, Sling International currently provides more than 300 channels in 20 languages (available across multiple devices) to U.S. households. 


    Sling TV is the #1 Live TV Streaming Service  Sling TV is a next-generation service that meets the entertainment needs of today’s contemporary viewers. Visit We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.


    Opportunity is here.

    Job Duties and Responsibilities

    The Role

    We are seeking a passionate, energetic and flexible individual to join our International Business Unit as an Assistant Brand Manager - Europe.  Our team operationalizes, markets, and sells international programming packages, available in over 20 language groups, within the United States. 


    The Assistant Brand Manager - Europe will be responsible for developing marketing strategies and tactics designed to grow and retain subscribers of European language programming packages for both DISH and Sling TV.  The European ethnic market includes French, German, Greek, Italian, Polish and Portuguese language customers and is one of our largest market segments within our business; an energetic brand marketer with relevant cultural expertise is required to help accelerate growth within this segment. This position will report to the Brand Manager - International.


    The scope of the role may include but isn’t limited to developing and managing brand campaigns and plans catered to the ethnic European market within the US.  S/he will work cross functionality across the team and the enterprise with key stakeholders to ensure all International business unit requirements are met, and initiatives can be launched on time and within budget.


    S/he should be comfortable working autonomously in a fast paced environment, taking the initiative, managing multiple reporting requirements and relationships with key stakeholders, and working to find creative solutions as needed.


    The Responsibilities

    • Along with the Brand Manager - International, develop brand plans, campaign & creative development and management for both DISH and Sling’s European business
    • Own European culture expertise in assessing campaign and creative strategy and effectiveness
    • Development of quarterly business cases based on financial projections and analysis of historical data
    • Manage marketing relationships and co-marketing activities and spend with European programmers; Liaise with internal team members (digital, direct, grassroots) for campaign delivery
    • Manage external creative and marketing agencies for campaign and tactic delivery
    • Liaise with marketing analytics to establish campaign measurement and results reporting
    • Manage European marketing budget and spend to predefined objectives and KPI’s


    Skills - Experience and Requirements

    The Right Stuff

    • Bachelor’s degree from four year college or university AND 2 to 4 years of relevant experience; MBA a plus but not a requirement
    • Experience in a marketing, content or programming role focused on the European ethnic market is required
    • Language skills in one or more of our European segments (fluent verbal and written comprehension) is a plus
    • Experience working in a fast-paced project management role, either on client or agency side, is a plus.
    • Understanding of marketing metrics, including reach, frequency, ROI and CPA is a plus.
    • Strong communication skills to communicate effectively with senior executives and other business units to form strong cross org and cross enterprise wide relationships
    • Passion for TV, technology and being a part of something that will redefine the future


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