• Sr. Marketing Manager - Social Media Community

    Location US-CO-Englewood
    Job ID
  • Summary

    DISH is a Fortune 250 company with more than $14 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service – Sling TV – that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.


    Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.


    We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.


    Opportunity is here. We are DISH.

    Job Duties and Responsibilities

    DISH is embarking on an ambitious journey to deliver the most compelling TV watching experience by getting our product into the households of more and more consumers. We believe that by listening to and championing the consumer, we can transform our industry by delivering big ideas that make emotional connections and inspire movements. 


    The Digital Marketing Organization pushes itself every day to be a world-class, innovative, data driven team that develops, maintains and maximizes our relationships with key internal constituents, online agencies, digital ad networks and programming partners to drive business growth. 


    The Sr Social Media Community Manager will serve as a primary point of contact for internal and external partners and departments for social media marketing and branding efforts. Taking a holistic approach to end-to-end digital marketing, this role must be organized and eager to bridge across multiple groups to maintain the best practices and overall consistency of DISH social media. 


    Job duties and responsibilities fall in the following categories:

    • Lead strategy and coordinate execution for Dish’s primary social marketing handles. Responsible for cultivating the social communities to drive followers, engagement and positive sentiment for our Dish brand and ancillary business units.
    • Create intricate performance-driven social media strategies across all platforms (Facebook, Twitter, Instagram, IGTV, YouTube) working closely with the internal creative agency social team to execute multi-faceted and integrated advertising campaigns.
    • Responsible for internal business units content calendar planning, and real-time content and campaign planning. Responsible for leading creative briefing process and maintaining all creative asset deliverables by working with teams like programming, press, ad sales, digital and brand creative. Responsible for execution of all copy and imagery on DISH social media accounts, scheduling organic and paid content (when necessary) across channels
    • Ideate and formalize social extensions of tentpole brand campaigns to create impactful/disruptive, and relevant creative while ensuring they are digitally optimized across all relevant platforms. Drive campaign optimization by testing new techniques, analyzing performance data, and shifting resources to top performing campaign elements. Share best practices and provide consultation to cross functional marketing groups including DishLatino, Sling, Dish International, DishNet and others.
    • Demonstrate excellent organization and coordination skills in partnering with programming networks such as HBO, AMC, Viacom, FOX, NBCU, Discovery, Turner, NFL, Crown Media, Netflix, Showtime, STARZ, Scripps, A+E Networks, movie studios & many others, as well as partners such as Amazon and Google to drive an ongoing content calendar
    • Effectively manage projects with strong organizational and communication skills. Thrive in a fast-paced and ever-changing environment with a high capacity to multi-task and handle tight deadlines on a daily basis. Coordinate on-site integration with tools, 3rd party partners, and digital media creative elements
    • Maintain a pulse on real time trends and pop culture to inform ongoing social media strategy and content across platforms, as well as keep up to date with platform changes and roll outs
    • Produce and capture exclusive behind the scenes content from live events (awards shows, rodeos, music festivals) in addition to working with DISH’s DISH Studio team to cut content optimized for social. Assist in execution of Facebook Live, Live Talent Q&As on Facebook and Instagram, and staffing live events

    Skills - Experience and Requirements

    A successful Social Media Manager will have/be the following: 

    • A minimum of 4-7 years’ experience in a relevant agency or client side role required. Bachelor’s degree in marketing, communications, journalism or a related field preferred. Experience managing a substantial budget and delivering results on a consistent basis a plus. Familiarity with different attribution platforms and their benefits
    • Experience with Adobe Suite (Photoshop, Illustrator) as well as Adobe Spark and other quick video editing tools strongly preferred.
    • Desire to win the business every single day with a strategic mindset, and passion for innovation and agile responsiveness.
    • Experience with Sprinklr, Lithium, Radian6 and other social media measurement and analytics platforms a plus.
    • Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency and an ability to think creatively, strategically and quickly and to learn and act quickly. 
    • Excellent interpersonal skills that encourage team partnership, promote enthusiasm and foster strategic thinking
    • Excellent attention to detail, creativity, motivation and communication skills


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