DISH

  • Assistant Brand Manager - DishLATINO

    Location US-CO-Englewood
    Job ID
    2018-45503
    Category
    Marketing
  • Summary

    DISH is a Fortune 250 company with more than $14 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service – Sling TV – that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.

     

    Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

     

    We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

     

    Opportunity is here. We are DISH.

    Job Duties and Responsibilities

    DishLATINO is the market-leading suite of English and Spanish language programming packages in the United States. We offer our customers more than 40 Spanish-language news, entertainment, and sports channels in combination with DISH’s broad English-language programming lineup of more than 200 channels. DishLATINO is the brand leader among the growing Spanish Language programming segment. We have been connecting Hispanic families to their cultural roots since 1999.

     

    Seeking passionate, self-starting, bicultural and bilingual marketer with a winner’s mindset.

    Unique opportunity to play a key “all hands” brand marketing role in market-leading, award-winning business unit.

    Put your marketing prowess to the test by collaborating on the brand and acquisition strategy and creative campaigns for a billion dollar plus revenue business unit - all on day one! See first-hand the real-world convergence of digital and traditional media and help us shape it.

    Form part of the DishLATINO team, the nation’s leading Spanish pay-TV provider serving bilingual TV viewers.  DishLATINO has been dedicated to the Hispanic consumer in the U.S. for almost 20 years, and consistently delivers best-in-class marketing.

    Check out some of our past awards, and our most recent campaign, Sigue Haciéndola!

    2015 Effie Finalist – “Juego Bonito” - Yearly Topical Category: World Cup

    2016 Effie Finalist – “ El Streaker” – Hispanic

    2018 Effie Finalist – “Sigue Haciéndola” – Multicultural & Lifestyle

    https://www.dishlatino.com/siguehaciendola/

     

    The Assistant Brand Manager, DishLATINO Brand team will be responsible for leading consumer research and playing an instrumental role in launching all new brand campaigns and creative. You will work closely with cross functional marketing teams, the general market consumer insights team, and dedicated strategic agencies to guide the insights, communication and innovation pipeline to deliver breakthrough growth. You will report to the Senior Brand Manager, DishLATINO Brand team and you will be an advocate for consumer-led, marketing driven business leadership across the company, with our agencies and our partners.

    Primary Responsibilities:

    • Lead Consumer Insights for DishLATINO – Work with internal Consumer Insights team and DishLATINO management to develop and manage annual Research Plan.  Key point of contact for research vendors
    • Support brand planning, brand campaigns, and brand creative development across all DishLATINO tactics.  The Marketing Lead is the principal for execution and support for these key projects, and will coordinate and facilitate all steps with our agencies, deliver feedback, manage productions, etc.
    • Steward the Brand–Maintain Brand Guidelines, act as key member of DishLATINO Brand Council
    • Liaise with DishLATINO Media team to ensure creative is developed and delivered on time and per annual media plan
    • Represent DishLATINO as key liaison with OneTen, DISH’s internal design agency, and lead all brand projects with OneTen
    • Lead various high exposure annual video projects for key events (Team Summit, Leadership Forum, ATMs, etc.)

    Skills - Experience and Requirements

    A successful Assistant Brand Manager for DishLATINO will have the following: 

    • Bachelor’s degree (marketing or related business discipline strongly preferred); MBA considered a plus
    • 3-5 years of professional work experience; or 1-2 years of professional work experience with an MBA.  Minimum 2 years of work experience in Brand Management or a marketing-related field, including understanding of creative development process and the importance of creativity in marketing communications.
    • Bilingual (English/Spanish) and have an understanding there are different types of Hispanic consumers in the U.S.
    • Strong detail orientation, organizational skills, and project management experience
    • Strong communication and presentation skills: advanced ability to present recommendations and to adjust presentations accordingly based on feedback
    • Team player with strong interpersonal skills that encourage team cooperation, support network-building capabilities, promote enthusiasm, and foster strategic thinking
    • Proven leadership skills, a strategic mindset, a passion for innovation and agile responsiveness
    • Decisive & effective problem-solving ability. Sound analytical skills

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