• Marketing Analytics Lead

    Location US-CO-Englewood
    Job ID
  • Summary

    DISH is a Fortune 200 company with more than $15 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service – Sling TV – that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.


    Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.


    We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.


    Opportunity is here. We are DISH.

    Job Duties and Responsibilities

    The Marketing Lead Data Analyst will have a direct impact on growing the Dish business. This includes helping us optimize performance in current dish subscriber acquisitions and in supporting new lines of business including broadband internet, voice services, in-home services, and more as Dish continues to drive the future of entertainment and interactivity.  We’re looking for those with the capability and desire to position themselves and the Dish business for rapid growth.


    Initially, the position will focus on producing accurate, effective campaign lists that incorporate all available data (e.g. lead tracking, household data, competitive intelligence, predictive models) to improve our effectiveness in targeting consumers. The role will evolve to help automate these processes over time and to work closely with customer acquisition leads to create and manage strategies aimed at maximizing the effectiveness of marketing campaigns.  Where it goes from there…you get to help us decide.


    As part of the Marketing Analytics team, the Marketing Lead Data Analyst will be responsible for building campaign segmentation, program analysis and predictive analytics support activities in the marketing organization.  This can include using advanced statistical targeting models, participating in development and maintenance of analytic infrastructure, rigorous program analysis, creating and running advanced queries and reports, and performing customer analyses.


    More detailed duties include:


    • Leverage SQL development skills to perform full-lifecycle data mining activities including requirements analysis, data quality assessment, data profiling, design and development of analytic data sets, data extraction, transformation, and loading (ETL) from both relational databases and flat-file sources.  
    • Work with internal clients to understand requirements and potential uses for predictive, descriptive models and marketing reports.
    • Provide analytical support for campaign strategy development, campaign test and measurement design and post-campaign analysis.
    • Provide support for ad hoc analytical projects, including customer-level analysis, segmentation analysis, product affinity and customer profiling analysis.
    • Work with unstructured data sets and cleanse that data to make a recommendation, using various tools like Hadoop, Teradata and SQL server.
    • Leverage digital marketing analytics expertise to execute, design, optimize, and measure digital marketing efforts.


    Skills - Experience and Requirements

    Education and Experience


    • BS, BA or equivalent in Economics, Statistics, Math, Computer Science or related fields required
    • MBA or MS in Statistics, Math or related fields a plus


    Job Skills/Qualifications


    • A strategic and innovative thinker who is agile and possesses leadership capability.
    • 2+years with SQL and database skills in Teradata, and/or SQL Server databases.
    • Strong Microsoft Office skills -- Word, Excel, PowerPoint, Visio.
    • Proficiency in SAS, Tableau and/or other complex analytical tools a strong plus.
    • Experience in analyzing data and providing recommendations.
    • Ability to train and mentor junior members on the team is a strong plus.
    • Client-service and/or consulting experience a plus.
    • Ability to infer complex code and make changes as necessary to adjust to the changing business needs.
    • Ability to validate data and verify data marts built adhere to business needs.
    • Experience with both technical and non-technical presentation of analytic results.
    • Strong attention to detail.
    • Ability to work effectively with cross-functional teams to perform planning and execution of initiatives.
    • Ability to be flexible in a changing work environment; ability to work well under pressure; ability to execute aggressive deadlines under changing business dynamics.
    • Experience working with digital marketing tools like Adobe Audience Manager, Liveramp and Invoca is a plus.
    • Self-starter, independently initiating and driving projects toward completion.
    • Capable of promotion and increased levels of responsibility.


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