DISH

  • Content Acquisition Specialist - ARPU

    Location US-CO-Englewood
    Job ID
    2018-46054
    Category
    Programming
  • Summary

    DISH is a Fortune 250 company with more than $14 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service – Sling TV – that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.

     

    Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

     

    We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

     

    Opportunity is here. We are DISH.

    Job Duties and Responsibilities

    The iARPU Team is tasked with managing the company’s incremental revenue products (e.g. programming add-ons, pay-per-view, etc.).  The team works with senior management on DISH’s programming and packaging strategy, communicates the value of our products to our customers, manages ongoing business with our partners, and negotiates content acquisition and renewal deals in line with budget and overall strategy. The Programming Specialist will be a key member of the Premiums Programming Team.  Primary Responsibilities include:

    • Develop and implement marketing strategy for DISH subscribers to maximize revenue including email, social media, print, on-air, online, direct mail, interactive applications, and other tactics to communicate product value
    • Analyze campaign impact metrics, including response rate, ROI, sentiment improvements, churn reduction, sales and overall customer satisfaction
    • Assist with special projects in a project manager role as required; includes working with other departments within the company to identify and capitalize on new opportunities
    • Work with outside programming suppliers to execute co-branded marketing campaigns
    • Monitor competitor activity and best in class practices

    Skills - Experience and Requirements

    A successful Programming Specialist will have the following:

    • Bachelor's degree from four-year college or university; or four years related experience and/or training; or equivalent combination of education and experience
    • Excellent interpersonal and communication skills; comfortable communicating with upper management; highly focused on building and maintaining strong internal and external business relationships
    • Sound analytical skills; both qualitative & quantitative and the ability to think creatively and independently, as well as collaboratively
    • Comfortable reading and understanding contract language and negotiation/deal experience (preferred)
    • Experience or demonstrated interest in the pay-TV industry

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